template-skill
anthropics/skills180k
anthropics/skills180kads-budget
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.
安装
把这段话发给 Claude Code、Codex 或 Cursor。智能体会先检查安全性，你确认后才安装。
读取 https://funcoding.ai/skills/agricidaniel/claude-ads/ads-budget/install.md ，按里面的步骤帮我安装这个 Skill。
SKILL.md
Budget and Bidding
- Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
- Normalize spend and outcomes to comparable windows and definitions.
- Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
- Distinguish committed baseline, controlled experiments, and reserve capacity.
- Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
- Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
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