Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.
把这段话发给 Claude Code、Codex 或 Cursor。智能体会先检查安全性，你确认后才安装。
读取 https://funcoding.ai/skills/minhnv0807/ai-business-skills/31-offer-design-global/install.md ，按里面的步骤帮我安装这个 Skill。
An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.
Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.
Use this skill for:
If the user only needs price tiers, margins, or break-even math, use 17-pricing-strategy-global first.
Score each dimension 1-5:
| Dimension | Question |
|---|---|
| Outcome | What concrete result does the buyer get? |
| Proof | Why should they believe this will work? |
| Speed | How soon do they see first value? |
| Effort | How much must the buyer do alone? |
| Risk | Who carries risk if it fails? |
Fix the lowest score first.
Use 4 levers:
Include:
When useful, create 3 levels:
| Level | Role |
|---|---|
| Entry | Lower friction and build trust |
| Core | Main offer to sell most often |
| Premium | Faster, done-for-you, or higher-touch support |
Remove fake scarcity, impossible guarantees, inflated bonus value, exaggerated claims, and get-rich-fast language.
# Offer Design — [Offer name]
## 1. Current diagnosis
| Component | Score | Problem | Priority fix |
## 2. Buyer and outcome
- ICP:
- Pain:
- Dream outcome:
- First value moment:
## 3. New offer
- Name:
- Core deliverable:
- Bonuses:
- Guarantee:
- Real scarcity/urgency:
- Price/payment:
## 4. Value stack
| Component | Objection handled | Perceived value | Notes |
## 5. Funnel implications
- Landing page changes:
- Ad/copy angles:
- Email follow-up:
- Upsell/downsell:
## 6. Test plan
| Hypothesis | Variable | Metric | Duration |
17-pricing-strategy-global: price tiers, break-even, and pricing psychology.05-ad-copy-global: copy that presents the offer.12-landing-page-brief-global: landing page structure.19-ab-test-setup-global: testing guarantee, bonus, headline, or price display.
anthropics/skills180kApplies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
AI 与智能体
anthropics/skills180kA set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
AI 与智能体
anthropics/skills180kanthropics/skills180kGuide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node/TypeScript (MCP SDK).
AI 与智能体
anthropics/skills180kCreating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.
AI 与智能体
anthropics/skills180kStop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.
AI 与智能体