tsingyuai/growth-lab

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name: media-crawler

description: Install, authenticate, configure, operate, and troubleshoot the external MediaCrawler client shared by Douyin, Kuaishou, Bilibili, Weibo, Tieba, and Zhihu collectors. Xiaohongshu uses the separate browser-first xiaohongshu-mcp Collector. Use when auditing this client, onboarding a supported platform account, selecting search/detail/creator modes, enabling comments or media, locating outputs, or diagnosing crawler failures.

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name: media-crawler-bilibili

description: Collect Bilibili video and creator evidence with MediaCrawler through search, exact BV detail, comments, dynamics, contacts, and optional media. Use for topic, format, title, creator, or audience research with explicit time-range and quality controls.

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name: media-crawler-douyin

description: Collect Douyin competitive evidence with MediaCrawler using keyword search, exact video detail, comments, media, and creator profiles. Use for trend, hook, format, audience-language, or creator research that needs reproducible raw evidence and a documented selection method.

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name: media-crawler-kuaishou

description: Collect Kuaishou competitive evidence with MediaCrawler using keyword search, exact video detail, comments, media, and creator profiles. Use for trend, format, audience-language, or creator research requiring reproducible source records and explicit collection limits.

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name: media-crawler-tieba

description: Collect Baidu Tieba thread and user evidence with MediaCrawler using keyword or bar discovery, exact thread detail, replies, and creator pages. Use for community pain-point, vocabulary, objection, topic, or user research with thread-context preservation.

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name: media-crawler-weibo

description: Collect Weibo posts and creator evidence with MediaCrawler using search, exact post IDs, comments, optional media, and creator IDs. Use for discourse, trend, messaging, audience-language, or account research requiring preserved provenance and risk-aware detail enrichment.

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name: media-crawler-zhihu

description: Collect Zhihu answers, articles, videos, comments, and creator evidence with MediaCrawler through search and exact URLs. Use for expert discourse, problem framing, objections, terminology, topic, or creator research where content type and question context must remain explicit.

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name: research-product

description: 渐进式研究当前产品，并把已经稳定、可追溯的产品认知增量写入根目录 SOUL.md。首次接入产品代码、原型或线上 URL，需要确认产品形态与已有能力，或某个增长 loop 在执行中发现新的产品事实、用户场景、问题与价值证据时使用。不得一次性臆造完整产品画像，也不得仅凭代码功能推断用户、问题或价值。

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name: research-seo-demand

description: 完整调研并确定 SEO 机会：从产品理解、领域词表拆解、关键词矩阵扩展、Bing 真实热度验证、竞品发现、实时 SERP 抓取，到头部页面的搜索引擎层、用户层和质量层拆解。需要查热词、验证搜索量、判断搜索意图、研究竞品页面、寻找信息增益缺口或决定应该做什么 SEO 页面时使用。

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name: xiaohongshu-mcp

description: 使用本机 browser-first xiaohongshu-mcp 只读搜索小红书、下载候选首图、补全用户选择的笔记详情，并把脱敏证据写入调用方 Memory。用于 xhs-replicate 的选题和视觉参考研究，取代小红书 MediaCrawler 路径。

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name: create-seo-page

description: 根据完整的 SEO 需求与头部竞品页面证据，设计、撰写并在产品现有仓库中实现高质量 SEO 页面。需要匹配搜索意图决定工具页、资源页、教程页、比较页或解决方案页，创建页面设计文档、提高信息增益、编写 metadata、加入图片、结构化数据、内链并完成工程验证时使用。

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name: generate-image

description: Generate, edit, or batch-create SEO, marketing, social, and document images with Gemini or OpenAI through the repository-owned Growth Lab image client. Use when a page or content loop needs illustrations, diagrams, covers, reference-image edits, multiple candidates, or verified image text and composition. This is the only AI image-generation Executor in Growth Lab.

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name: review-seo-page

description: 从目标用户的真实搜索场景出发，对抗式审查并修改 SEO 页面，找出搜索意图偏离、低信息量、批量同构、重复转化、AI 腔、术语漂移、无依据主张、metadata 问题和配图场景错位。需要审查 SEO 内容价值、降低 AI 味、检查图片相关性或决定页面保留、合并、重写、删除时使用。

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name: review-seo-performance

description: 使用 Bing Webmaster 页面与查询数据、索引状态、产品结果和 Bing AI Performance 证据复盘 SEO 页面，诊断收录、排名、点击率、意图、内容、转化和 AI 引用问题。需要比较周期表现、分析 citations、cited pages、grounding queries、query fan-out 或决定下一步 SEO/GEO 行动时使用。

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name: screenshot-assets

description: Capture authenticated product screenshots through the repository-owned Playwright CDP script and archive them in the invoking loop's Memory. Use when content needs truthful UI evidence, reusable product screenshots, a selected component, or a full-page browser capture. Requires only user-installed uv and Chrome configured by onboarding; never depends on MCP tools, external Skills, private repositories, or external scripts.

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name: wechat-article-compose

description: 把一个已确认的选题写成微信公众号长文。锁定复刻锚与用户价值、写出 article.md / wechat.yml / _review.md，并通过公众号通用合规检查和人工预览前自检。准备、改写或核验公众号文章时使用；不负责发布，也不产出小红书卡片。

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name: wechat-mp-publish

description: 通过微信公众号官方 API 把公众号文章生产单元渲染为微信排版 HTML、生成阅读页预览、上传封面与正文图片并创建草稿；在三重确认下提交发布并查询状态。支持本机直连与固定 IP 远程发布服务两种模式。用户要求预览公众号、同步微信草稿、发布公众号或查询发布状态时使用。

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name: xhs-render-cards

description: 把已批准的小红书草稿、单一分析参考和真实产品素材变成可审查卡片：先完成 DAI 与 image plan，再按确定性、完整效果或可分离图层模式制作，机械验证 PNG 与清单并运行合规检查。精确文字和真实 UI 不交给模型猜测；AI 生图需要单独配置和授权。

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name: onboard-growth-lab

description: 通过自然语言完成 Growth Lab 的统一依赖审计与配置。检查所有能力所需的 API key、可直接安装的第三方 CLI/Client、浏览器与登录态；拒绝隐含的外部 Skill 或脚本依赖，告诉用户哪些已配置、哪些缺失、从哪里获取，并允许本轮绕过。需要首次配置、检查环境、修复依赖或询问“还缺什么”时使用。

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name: run-seo-page-loop

description: Run an SEO page observation-action-review loop with persistent Memory by coordinating demand research, page creation, adversarial review, image generation, IndexNow submission, and performance review. Use when taking an SEO page from opportunity discovery through publication, measurement, iteration, or continuing a previous SEO loop from Memory.

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name: run-wechat-article-loop

description: 微信公众号长文增长闭环 —— 从读者问题与复刻锚选题、写出可验证的公众号长文、预览与合规检查、同步微信草稿、三重确认下受控发布，到回收阅读与转化数据并复盘。用户要求写公众号、把内容改成公众号、同步或发布微信草稿、查看公众号数据或复盘时使用。

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name: xhs-replicate

description: 小红书内容增长闭环 —— 从调研找 idea、锚定爆款骨架、填入真实产品内容、生图与合规检查，到回收 24h/48h/7d 发布结果并完成复盘。用户要求出稿、复刻、月度复盘、查看发布数据或修订内容规律时使用。