Agent Skills

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name: ads-dna

description: Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

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name: ads-generate

description: Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make ad images, generate visuals, make campaign visuals, generate images from campaign brief.

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name: ads-google

description: Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

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name: ads-landing

description: Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

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name: ads-launch

description: Draft or explicitly apply a paid-ad campaign launch through Claude Ads capability-gated adapters. Use for campaign creation, launch plans, publishing ads, activating campaigns, uploading creative, or requests to push a campaign live.

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name: ads-linkedin

description: Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

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name: ads-math

description: Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

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name: ads-meta

description: Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

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name: ads-microsoft

description: Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, Google Ads import, or Microsoft campaign optimization.

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name: ads-monitor

description: Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms. Use for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

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name: ads-optimize

description: Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.

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name: ads-photoshoot

description: Generate rights-cleared paid-ad product photography variants from an authorized source image and validated brand profile. Triggers on: product photo, product photography, virtual photoshoot, photoshoot, enhance product image, studio shot, lifestyle shot, lifestyle product image, floating product image, ingredient shot.

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name: ads-pinterest

description: Audit Pinterest Ads measurement, Pinterest Tag and Conversions API, catalog and shopping readiness, visual creative, audiences, Performance+ intent, budgets, brand safety, and reporting. Use for Pinterest Ads, promoted Pins, shopping ads, catalog sales, Pinterest Tag, Pinterest Conversions API, or Pinterest Performance+.

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name: ads-plan

description: Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

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name: ads-reddit

description: Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API, or Reddit dynamic product ads.

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name: ads-report

description: Render Markdown, HTML, or PDF paid-advertising reports from a validated Claude Ads JSON run bundle. Use for ads report, client report, audit PDF, executive audience reporting, or exporting prior audit and plan results.

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name: ads-research

description: Refresh Claude Ads platform, API, policy, regulation, benchmark, issue, pull-request, fork, and repository evidence. Use for ads research refresh, expired refresh_due dates, stale API or platform claims, reverify-or-demote decisions, release-current claim validation, ecosystem review, current platform changes, or updating paid-media knowledge. When tools or sources are unavailable, still demote the stale claim for the current run and block dependent release-current assertions before requesting access.

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name: ads-server-side-tracking

description: Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, CAPI, Events API, event_id, pixel debugging, first-party measurement, or conversion data loss.

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name: ads-setup

description: Set up a paid-media client, brand, account, data-source, privacy, and mutation-guardrail profile for Claude Ads. Use for onboarding, initial configuration, brand DNA, API tokens or credential profiles, environment-variable or keychain setup, connecting exports or read adapters, safe native or verified-local installation, curl-pipe-bash install requests, declaring KPIs, or preparing a new advertising project.

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name: ads-snapchat

description: Audit Snapchat Ads measurement, Snap Pixel and Conversions API, mobile and app campaigns, creative, AR and catalog formats, audiences, budgets, brand safety, and reporting. Use for Snapchat Ads, Snap Ads, Snap Pixel, Snapchat Conversions API, AR Lens ads, app-install campaigns, or Snapchat dynamic product ads.

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name: ads-test

description: Design and evaluate paid-ad experiments with hypotheses, randomization units, sample-size and duration assumptions, guardrails, platform experiment tools, analysis, and decision rules. Use for A/B test, split test, experiment design, hypothesis, statistical significance, sample size, test duration, or experiment readout.

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name: article-magazine

description: Substack / Medium 高级感长文排版, 适合公众号、博客发布

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name: article-sketchnote-editorial

description: 把一个概念铸成杂志专题档案——真问题→失败→转折→顿悟→命名, 6 个 layout 模具 + 4 字族对比 + 探案档案细节

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name: blog-post

description: 杂志感长文, 含 masthead、hero、figures、pull quote、作者署名