营销与商业 Skill

「营销与商业」分类共 510 个 Skill，按仓库 star 排序。分类自动生成，仅供参考。

全部文档与办公202 前端与设计261 需求与规划324 编码与调试449 浏览器与测试380 安全269 Git 与发布465 运维与云391 数据181 图表98 写作与翻译239 图像与视频451 营销与商业510 扩展智能体662 科研189 其他310

37signals-way

wondelai/skills2.4k

37signals-way

Build lean, opinionated products using the 37signals philosophy from "Getting Real", "Rework", and "Shape Up". Use when the user mentions "Getting Real", "Rework", "Shape Up", "37signals", "Basecamp method", "six-week cycles", "fixed time variable scope", "appetite vs estimates", "betting table", "breadboarding", "fat marker sketch", "build less", "underdo the competition", "opinionated software", "we have too many meetings", "how do we ship faster", or "stop overbuilding". Also trigger when cutting scope to ship sooner, running a small team, or avoiding long-term roadmaps. Covers shaping, betting, building, and the art of saying no. For MVP validation, see lean-startup. For design sprints, see design-sprint.

blue-ocean-strategy

wondelai/skills2.4k

blue-ocean-strategy

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real strategy formulation and bad-strategy detection, see good-strategy-bad-strategy. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.

contagious

wondelai/skills2.4k

contagious

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

create-app

wondelai/skills2.4k

create-app

Guided journey from a raw app idea to a validated, cleanly architected first version that ships on a sustainable cadence. Orchestrates ten skills phase by phase - lean-startup, design-sprint, clean-architecture, domain-driven-design, clean-code, pragmatic-programmer, system-design, ios-hig-design, 37signals-way, software-design-philosophy - asking the user questions at every decision point and recording results in the project docs/ folder (PRODUCT.md, ARCHITECTURE.md, EXPERIMENTS.md, CREATE-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new app, validate an idea before writing code, architect an MVP that will not need a rewrite, or says 'help me build my app the right way'. App already exists: use improve-app or grow-app. Business idea not yet validated: run create-business first. Marketing site only: use create-website. Architecture-only question: design-code-architecture. For one framework in isolation, invoke that skill directly.

create-website

wondelai/skills2.4k

create-website

Guided journey from a blank page to a live, high-converting website, built message-first, then design, then conversion. Orchestrates ten skills phase by phase - one-page-marketing, storybrand-messaging, made-to-stick, top-design, web-typography, refactoring-ui, ux-heuristics, cro-methodology, scorecard-marketing, steve-jobs-design-review - asking the user questions at every decision point and recording results in the project docs/ folder (POSITIONING.md, WEBSITE.md, CREATE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new website or landing page from scratch, turn a validated idea into a page that converts, or says 'build me a landing page for my SaaS'. Site already exists: use improve-website site-wide, conversion-optimization for one flow, or grow-website for traffic; building a software product, not a marketing site: create-app; no positioning yet: create-business first, or the positioning phase here. For one framework in isolation, invoke that skill directly.

grow-website

wondelai/skills2.4k

grow-website

Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says 'my site gets visitors but nobody buys'. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.

hundred-million-offers

wondelai/skills2.4k

hundred-million-offers

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee strategy", "offer naming", or "people say its too expensive". Also trigger when packaging a product for higher perceived value, justifying premium pricing instead of discounting, designing a money-back guarantee, or structuring tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.

portaljs-add-geo

datopian/portaljs2.4k

portaljs-add-geo

Auto-ingest a geospatial file (GeoJSON, Shapefile, GeoPackage, KML/KMZ, FlatGeobuf, CSV-with-geometry) into a PortalJS portal on the user's own machine, with no server. Normalizes CRS to EPSG:4326, derives a PMTiles render tier and a GeoParquet query tier, pushes all three artifacts to Cloudflare R2 via Git LFS, and appends one dual-tier datasets.json entry the showcase auto-renders. Use when the source is a vector geo format that needs a map or spatial-query view.

blog-geo

AgriciDaniel/claude-blog2.3k

blog-geo

AI citation readiness audit as part of SEO, covering classic Google search and AI search surfaces together. Use whenever the user wants their content to rank or be cited in ChatGPT, Perplexity, Claude, Gemini, Copilot, You.com, Google AI Overviews, or Google AI Mode. AI citation optimization audit scoring blog posts for major answer surfaces. Evaluates evidence-backed citability, purpose clarity, entity clarity, structured data, and AI crawler accessibility. Suggests evidence-backed explanations and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".

blog-seo-check

AgriciDaniel/claude-blog2.3k

blog-seo-check

Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL verification, Open Graph meta tags (og:title, og:description, og:image), Twitter Card validation, structured data presence and validity, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".

ecommerce-product-montage

0xsline/OpenChatCut2.2k

ecommerce-product-montage

Assemble product footage, UGC, and b-roll into a conversion-oriented montage with a hook → pain → demo → proof → CTA rhythm. Use for 带货混剪, 产品混剪, 商品短视频, 种草视频, ecommerce montage, product reel, UGC cutdown, or when the user wants selling footage cut into a short that converts.

product-ad-video-script

0xsline/OpenChatCut2.2k

product-ad-video-script

Turn a product into ad angles, hooks, scenes, and CTA.

account-based-marketing

cbrock84/headcount2k

account-based-marketing

Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads. Use this to decide whether to run an account-based program, build one, or work out why an existing one produces activity and no pipeline.

chief-customer-officer

cbrock84/headcount2k

chief-customer-officer

Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product. Use this for a decision spanning support and product, when service quality and cost are in tension, when deciding what to staff or automate, when a customer relationship is at risk above the account-manager level, or when nobody owns a recurring customer problem.

customer-onboarding-and-implementation

cbrock84/headcount2k

customer-onboarding-and-implementation

Takes a new customer from signature to working — setting a definition of live that both sides agreed before the contract was signed, planning and staffing the implementation, running data migration and integration realistically, training the people who will actually use it, and handing over to the ongoing relationship. Use this to design an onboarding motion, rescue a stalled implementation, work out why customers who bought never went live, or scope the services a deal actually needs.

customer-success-management

cbrock84/headcount2k

customer-success-management

Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a health score that predicts rather than describes, running reviews customers find worth attending, forecasting renewals honestly, and finding expansion that follows usage instead of quota. Use this to design a customer success motion, decide who gets a named contact, work out why renewals surprise you, or fix a health score everyone ignores.

lifecycle-messaging

cbrock84/headcount2k

lifecycle-messaging

Designs automated email and SMS programs — welcome and onboarding sequences, nurture, re-engagement, transactional messaging, and the timing and segmentation behind them. Use this to build or fix an email sequence, plan lifecycle automation, improve open or click performance, set up SMS flows, or decide what messages a customer should receive and when.

paid-advertising

cbrock84/headcount2k

paid-advertising

Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this to set up or restructure campaigns, write and iterate ad creative, diagnose rising costs or falling performance, decide budget allocation, or judge whether a channel is working.

portfolio-strategy

cbrock84/headcount2k

portfolio-strategy

Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or exit, and on what evidence. Use this to allocate budget across businesses, evaluate whether a product line should continue, decide whether to exit one, structure a portfolio review, or when several initiatives compete for the same limited investment.

self-service-and-knowledge

cbrock84/headcount2k

self-service-and-knowledge

Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting anyone — content, findability, maintenance, and deflection measurement. Use this to build or fix a help center, reduce support volume, write documentation for customers, improve findability, or decide what deserves a help article versus a product fix.

strategic-alliances

cbrock84/headcount2k

strategic-alliances

Structures partnerships that change what the business can do — technology integrations, channel and reseller arrangements, joint ventures, and OEM relationships. Use this to evaluate or structure a strategic partnership, decide between partnering and building, negotiate commercial terms of an alliance, or diagnose a partnership that is signed but not producing. For audience-borrowing partnerships, use `marketing:partnership-marketing`.

voice-of-customer

cbrock84/headcount2k

voice-of-customer

Builds the loop from what customers say to what gets changed — collecting feedback, distinguishing signal from noise, routing it to owners, and closing the loop back to the customer. Use this to set up a feedback program, design or interpret CSAT/NPS, decide what customer feedback deserves action, get product to act on recurring issues, or diagnose why feedback is collected but nothing changes.

perf-investigation-logger

composio-community/awesome-claude-plugins1.9k

perf-investigation-logger

Use when appending structured perf investigation notes and evidence.

domain-hunter

ReScienceLab/opc-skills1.8k

domain-hunter

Search domains, compare prices, find promo codes, get purchase recommendations. Use when user wants to buy a domain, check domain prices, find domain deals, compare registrars, or search for .ai/.com domains.