营销与商业 Skill

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name: prioritize

description: Choose up to three immediate priorities from competing initiatives. Use when everything is urgent and the customer needs a defensible order with explicit deferrals.

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name: readout

description: Prepare a sponsor update separating promised outcomes, measured results and customer acceptance. Use for progress readouts or defending a delivery claim.

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name: runbook

description: Write an operating runbook from the delivered system and verified procedures. Use when the customer team or a successor needs to operate without the original engineer.

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name: score-use-cases

description: Compare competing customer use cases by value, feasibility and evidence. Use when several problems compete for delivery capacity.

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name: csrd

description: Expert CSRD (Corporate Sustainability Reporting Directive, EU 2022/2464) compliance advisor. Use this skill whenever a user asks about CSRD, European Sustainability Reporting Standards (ESRS), double materiality assessment, sustainability reporting obligations, ESG disclosure, CSRD scope and thresholds, value chain reporting, XBRL digital tagging, third-party assurance, CSRD gap assessments, CSRD implementation timelines, ESRS E1–E5 environmental standards, ESRS S1–S4 social standards, ESRS G1 governance, the 2026 Omnibus scope change (Directive (EU) 2026/470, 1,000+ employees) and revised/simplified ESRS (July 2026), CSRD vs GRI/TCFD/SASB alignment, or any EU corporate sustainability reporting question. Trigger even if the user only mentions "ESG reporting Europe", "sustainability disclosure EU", or "non-financial reporting".

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name: stock-analyzer

description: A comprehensive stock deep analysis tool that combines real-time quotes, fundamental metrics, technical indicators, and growth analysis into a single professional report. Supports A-share, US stocks, HK stocks. Generates detailed investment recommendations with risk assessment and actionable trading strategies.

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name: stock-announcements

description: 获取A股上市公司公告信息（真实数据）。基于AkShare从东方财富网获取当日全部公告，支持按股票代码筛选、关键词过滤。 适用于监控重大事件、业绩快报、股东变动、重组公告等投资决策关键信息。数据源：东方财富网（稳定可靠）。

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name: stock-explorer

description: A Yahoo Finance (yfinance) powered financial analysis tool. Get real-time quotes, generate technical indicator reports (RSI/MACD/Bollinger/VWAP/ATR), summarize fundamentals, and run a one-shot report that outputs a text summary.

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name: ads-creative-development

description: How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset library. Also triggers when a team is producing creative at scale, planning a creative test cycle, or auditing why creative is not converting.

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name: brand-discovery

description: Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand. Triggers on brand discovery, audience research, market research, competitive scan, category research, customer research, who is this for, who are we, positioning research, intake, kickoff. Also triggers when a creative brief is requested but the upstream inputs (audience, competitors, problem space) are not yet clear.

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name: calculator-design

description: Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.

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name: content-brief-authoring

description: How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.

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name: content-migration

description: Move content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from multiple sources. Triggers on content migration, replatform, CMS migration, domain migration, URL restructure, redirect map, site merge, content consolidation, migration plan, post-migration drop. Also triggers when planning a launch that involves moving existing content.

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name: content-strategy

description: Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.

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name: board-deck-builder

description: Assembles board and investor update decks by pulling perspectives from all C-suite roles. Use when preparing board meetings, investor updates, quarterly business reviews, or fundraising narratives.

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name: ceo-advisor

description: Executive leadership guidance for strategic decisions, org development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, or making executive decisions.

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name: cfo-advisor

description: Financial leadership advisor on financial planning, fundraising, investor reporting, and unit economics. Use when building a financial model, preparing for fundraising, calculating unit economics, or managing cash runway.

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name: channel-economics

description: Channel economics: design and analyze the financial structure of go-to-market channels. Use when picking a channel mix, modeling partner margin or TCO, designing partner tiers and rebates, or analyzing channel conflict.

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name: churn-prevention

description: SaaS churn reduction covering cancel flow design, dynamic save offers, exit survey architecture, dunning sequences, payment recovery, win-back campaigns, and churn impact modeling.

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name: commercial-policy

description: Commercial policy: the governance framework defining what terms sales can offer and what triggers approval. Use when authoring a policy charter, defining discount/payment/liability rules, auditing deals, or generating a regional policy.

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name: competitive-teardown

description: Systematic competitor analysis covering product teardowns, 12-dimension scoring rubric, feature comparison matrices, SWOT analysis, pricing model deconstruction, UX audits, and strategic action plans with stakeholder presentation templates.

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name: competitor-alternatives

description: Create competitor comparison and alternative pages for SEO and sales enablement. Use when building alternative pages, vs pages, or competitor-vs-competitor pages, planning comparison content, or managing competitor data.

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name: customer-success-manager

description: Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success

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name: deal-desk

description: Deal desk: reviews, approves, and structures non-standard sales deals. Use when standing up a deal desk, building approval-threshold matrices, designing deal-review packets, routing deals, or auditing deals for compliance.