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营销与商业 Skill

「营销与商业」分类共 510 个 Skill，按仓库 star 排序。分类自动生成，仅供参考。

全部文档与办公202前端与设计261需求与规划324编码与调试449浏览器与测试380安全269Git 与发布465运维与云391数据181图表98写作与翻译239图像与视频451营销与商业510扩展智能体662科研189其他310
06-ugc-egc-brief-global
minhnv0807/ai-business-skills609

06-ugc-egc-brief-global

Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots itself, see `04-script-video-global`; edit direction for footage already shot, see `44-video-editor-brief-global`; posting inside communities, see `38-community-seeding-global`.

07-marketing-report-global
minhnv0807/ai-business-skills609

07-marketing-report-global

Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.

09-customer-insight-global
minhnv0807/ai-business-skills609

09-customer-insight-global

Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when an agency signs a new client, see `20-client-intake-brief-global`; paid audience targeting setup, see `51-audience-research-global`; competitor study, see `08-competitor-research-global`.

10-reverse-kpi-global
minhnv0807/ai-business-skills609

10-reverse-kpi-global

Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

11-channel-setup-global
minhnv0807/ai-business-skills609

11-channel-setup-global

Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`.

14-email-marketing-global
minhnv0807/ai-business-skills609

14-email-marketing-global

Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders correctly in Outlook, see `49-html-email-template-global`; cold outbound to B2B prospects, see `33-b2b-lead-gen-global`; refer-a-friend loops, see `18-referral-program-global`.

16-marketing-psychology-global
minhnv0807/ai-business-skills609

16-marketing-psychology-global

Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.

17-pricing-strategy-global
minhnv0807/ai-business-skills609

17-pricing-strategy-global

Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.

18-referral-program-global
minhnv0807/ai-business-skills609

18-referral-program-global

Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

20-client-intake-brief-global
minhnv0807/ai-business-skills609

20-client-intake-brief-global

Use when an agency or freelancer takes on a NEW client and needs everything up front — an 11-section intake covering business overview, audience, current marketing, goals, budget, timeline, brand assets, approval process, and success criteria, written for the client to fill in and return. Trigger on 'client intake', 'agency brief', 'onboard a new client', 'discovery call template', 'what should I ask a new client', 'kickoff questionnaire'. Also use when the user just signed someone and does not know where to begin. Not for — the internal context file the skills read, see `product-marketing-context-global`; the plan built from the answers, see `00-marketing-plan-global`; briefing an outside vendor, see `67-agency-vendor-brief-global`.

21-ads-audit-global
minhnv0807/ai-business-skills609

21-ads-audit-global

Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.

31-offer-design-global
minhnv0807/ai-business-skills609

31-offer-design-global

Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.

32-seo-growth-global
minhnv0807/ai-business-skills609

32-seo-growth-global

Use when the user wants SEO growth, AI SEO, GEO/AEO, Google visibility, ChatGPT or Perplexity citations, schema, structured data, llms.txt, programmatic SEO, local SEO, comparison and alternative pages, directory submissions, Product Hunt, G2/Capterra, backlinks, or a site audit. Trigger on 'SEO audit', 'AI search visibility', 'AI citations', 'schema markup', 'pSEO', 'alternative page', 'submit to directories', or 'backlink plan'. Not for first-time Google Business Profile setup, see `11-channel-setup-global`; not for writing the articles themselves, see `36-content-brief-global`.

34-ai-marketing-os-global
minhnv0807/ai-business-skills609

34-ai-marketing-os-global

Use when a team wants to design, audit, or operate an AI Marketing OS — a Brand Hub source of truth, role-based AI projects for leader, content, design, performance, and knowledge, skill chains, ChatGPT plus Claude plus NotebookLM workflows, MCP connectors, a Notion or Drive second brain, ads data loops, SOPs, weekly reviews, and handoffs. Trigger on 'AI marketing OS', 'set up our marketing AI system', 'Brand Hub', 'AI workflow for the team', 'MCP for ads data', 'how do I make AI actually useful for marketing'. Not for — one campaign brief, see `02-campaign-brief-global`; the weekly report, see `07-marketing-report-global`; the brand visual rules, see `46-brand-guideline-global`; the product context file, see `product-marketing-context-global`.

36-content-brief-global
minhnv0807/ai-business-skills609

36-content-brief-global

Use when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.

37-social-caption-global
minhnv0807/ai-business-skills609

37-social-caption-global

Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok, Facebook, or X — hook, mobile-readable body, two A/B variants, platform-correct hashtags, written to brand voice and funnel stage. Trigger on 'write a caption', 'Instagram caption', 'LinkedIn post copy', 'TikTok caption', 'caption for this photo', 'we have the image but no words'. Also use when the user drops a picture and asks what to write with it. Not for — paid ad copy with character limits and policy, see `05-ad-copy-global`; the spoken lines in a video, see `04-script-video-global`; the brief that precedes writing, see `36-content-brief-global`; long-form authority posts, see `26-thought-leadership-content-global`.

competitive-ads-extractor
ECNU-ICALK/AutoSkill596

competitive-ads-extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

ln-71-operations-investigator
levnikolaevich/claude-code-skills574

ln-71-operations-investigator

Diagnoses incidents from operational evidence and proposes recovery; does not change live systems.

compound
oliver-kriska/claude-elixir-phoenix565

compound

Capture solved problems as searchable solution docs. Use after fixing bugs, when "that worked", or after successful /phx:review or /phx:investigate.

compound-docs
oliver-kriska/claude-elixir-phoenix565

compound-docs

Searchable Elixir/Phoenix/Ecto solution documentation system with YAML frontmatter. Builds institutional knowledge from solved problems. Use when consulting past solutions before investigating new issues.

nie-grassroots-logic
ayi-ai/nie-grassroots-logic565

nie-grassroots-logic

聂辉华《基层中国的运行逻辑》方法论工具箱：政治经济学/组织经济学视角解释基层权力与治理， 并落到个人抉择（求学/考公/投资/养老/创业）。 核心框架：内外冲突的双均衡、条块结合以块为主、等级制资源配置（人跟资源走、资源跟权力走）、 职务含权量三因子、县委书记三座大山（维稳/招商/借债）、压力型体制与注意力分配、 政企四象限博弈、土地财政闭环、活力—秩序城市化权衡、上下同治。 当用户要理解基层/县域/乡镇治理、条块矛盾、属地责任、央地关系、官员晋升与考核、 一票否决、形式主义、招商引资、土地财政、地方债、街道办与村官、考公选岗、 高考志愿/选城读书、买房与区域投资风险、回哪养老、创业对接园区政府、 撤县设区/县改市对家庭影响、谁适合当村支书、大学生村官值不值得去、 新型职业农民/致富能手/回乡创业、昆山式改革/自下而上推项目/西气东输式立项、 营商环境比较、投资不过山海关、政商关系亲清、容错创新/基层敢不敢干、 抢高铁站/重大工程争夺、政策为何落地难、解读地方新闻、 或提到聂辉华/基层中国的运行逻辑/上下同治/含权量/条块结合/双均衡时使用。

marketing-os
Yuzzyuk/marketing-os541

marketing-os

A complete marketing department in one skill. Website and landing-page audits with weighted 0-100 scores, copywriting with panel scoring and AI-slop removal, an 18-tactic ad hook engine, GEO/AEO for getting cited by ChatGPT/Perplexity/AI Overviews, paid-ads creative diagnosis and production briefs, email sequences, LinkedIn/X writing, launch playbooks, positioning and offer design, competitor teardowns, app store optimization, honest analytics and test design. Use for ANY marketing task — audit, write, rewrite, diagnose, score, plan, launch, position, price, analyze — whenever the user mentions marketing, growth, conversion, copy, ads, hooks, CPM, ROAS, SEO, GEO, email, social, landing pages, funnels, launches, competitors, brand, positioning, pricing, or app stores, or says "my landing page sucks", "nobody's converting", "why are my CPMs up", "AI doesn't recommend us", "write me 20 hooks". Route via the table inside; fan out subagents for multi-dimensional work. Not for pure engineering, legal, or finance.

agentica-server
vibeeval/vibecosystem532

agentica-server

Agentica server + Claude proxy setup - architecture, startup sequence, debugging