Skip to content
FunCoding

Search

Search docs, Skills and MCP

bid-strategy-recommendations

AI 与智能体3.9kskills/bid-strategy-recommendations/SKILL.md

Install

Send this to Claude Code, Codex or Cursor. The agent checks the Skill for safety first and installs it only after you confirm.

读取 https://funcoding.ai/skills/irinabuht12-oss/marketing-skills/bid-strategy-recommendations/install.md ,按里面的步骤帮我安装这个 Skill。

SKILL.md

11/ Bid Strategy Recommendations — Google

What it does

Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data.

How it works

Claude evaluates each campaign's conversion volume (whether it has enough data for automated bidding to work), CPA consistency (high variance means automated strategies will struggle), budget headroom, and competitive landscape. It also looks at your current strategy's performance trend to determine if switching would likely improve or hurt results.

Practical example

You have 8 search campaigns all running maximize conversions. Claude identifies that 3 of them have fewer than 15 conversions per month — not enough for the algorithm to optimize effectively. It recommends switching those to manual CPC with specific bid suggestions. For the 2 campaigns with 100+ monthly conversions, it recommends target CPA set at $42 (10% above current CPA to give the algorithm room). The remaining 3 are performing well on current strategy and should stay as-is.

What you get back

  • Campaign-by-campaign bid strategy recommendation with reasoning
  • Minimum conversion thresholds each campaign needs for automated bidding
  • Recommended target CPA or ROAS values based on historical data
  • Risk assessment for each strategy change (expected short-term performance dip during learning)
  • Transition plan with timing recommendations to avoid disrupting active campaigns

When to use it

  • When onboarding new accounts to set up strategies correctly from the start
  • Quarterly bid strategy reviews to catch campaigns that have outgrown or underperform their current strategy
  • When conversion volume changes significantly (up or down)
  • Before scaling campaigns, because the right strategy at $5K/month might be wrong at $25K/month

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Similar Skills

brand-guidelines
anthropics/skills180k

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

AI & agents

internal-comms
anthropics/skills180k

internal-comms

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

AI & agents

template-skill
anthropics/skills180k

template-skill

Replace with description of the skill and when Claude should use it.

AI & agents

mcp-builder
anthropics/skills180k

mcp-builder

Guide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node/TypeScript (MCP SDK).

AI & agents

algorithmic-art
anthropics/skills180k

algorithmic-art

Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.

AI & agents

academy-guide
anthropics/skills180k

academy-guide

Stop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.

AI & agents