Skip to content
FunCoding

Search

Search docs, Skills and MCP

channel-mix-optimizer

AI 与智能体3.9kskills/channel-mix-optimizer/SKILL.md

Install

Send this to Claude Code, Codex or Cursor. The agent checks the Skill for safety first and installs it only after you confirm.

读取 https://funcoding.ai/skills/irinabuht12-oss/marketing-skills/channel-mix-optimizer/install.md ,按里面的步骤帮我安装这个 Skill。

SKILL.md

15/ Channel Mix Optimizer — Google + Meta

What it does

Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return.

How it works

Claude calculates marginal efficiency for each channel — not average ROAS (which hides diminishing returns), but what your last dollar spent in each channel actually returned. It builds an efficiency curve per channel and recommends the allocation that maximizes total conversions or revenue within your budget constraint.

Practical example

You're spending $80K/month split evenly across 4 channels: Google Search ($20K), PMax ($20K), Meta prospecting ($20K), Meta retargeting ($20K). Claude's analysis shows Google Search still has headroom with marginal CPA at $34, Meta retargeting is maxed out with marginal CPA at $72 (the audience pool is exhausted), and PMax has middling marginal returns. Recommended reallocation: Google Search $32K, PMax $18K, Meta prospecting $22K, Meta retargeting $8K. Projected result: 23% more conversions at the same total spend.

What you get back

  • Current allocation vs recommended allocation with dollar amounts
  • Marginal CPA and ROAS for each channel at current and proposed spend levels
  • Projected total conversion and revenue impact of the reallocation
  • Diminishing returns curve for each channel showing where efficiency drops off
  • Sensitivity analysis showing how the recommendation changes if budget increases or decreases by 20%

When to use it

  • Monthly or quarterly budget allocation reviews
  • When total budget changes and you need to redistribute
  • When a new channel is added and you need to figure out how much to shift from existing channels
  • During planning season when building annual media plans with projected outcomes

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Similar Skills

brand-guidelines
anthropics/skills180k

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

AI & agents

internal-comms
anthropics/skills180k

internal-comms

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

AI & agents

template-skill
anthropics/skills180k

template-skill

Replace with description of the skill and when Claude should use it.

AI & agents

mcp-builder
anthropics/skills180k

mcp-builder

Guide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node/TypeScript (MCP SDK).

AI & agents

algorithmic-art
anthropics/skills180k

algorithmic-art

Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.

AI & agents

academy-guide
anthropics/skills180k

academy-guide

Stop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.

AI & agents