When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.
Send this to Claude Code, Codex or Cursor. The agent checks the Skill for safety first and installs it only after you confirm.
读取 https://funcoding.ai/skills/kostja94/marketing-skills/article/install.md ，按里面的步骤帮我安装这个 Skill。
Guides creation of article body content—the actual text (intro, body, conclusion) for blog posts, guides, and long-form pieces. Focus on what to write. For where it goes (page structure, schema, metadata), see article-page-generator. For short conversion copy (ads, landing pages, CTAs), see copywriting.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Quality over length: Google prioritizes comprehensive coverage of search intent, not word count. Match length to topic depth and intent.
| Type | Word count | Use case |
|---|---|---|
| News / announcements | 300–600 | Product updates, breaking news, FAQs |
| Short-form | 500–800 | Landing pages, product pages (scannable) |
| Standard articles / how-tos | 1,000–1,500 | Single topic; actionable; listicles |
| Listicles | 1,200–2,000 | "Top 10," "Best X"; numbered lists boost CTR ~70% |
| Cluster articles | 800–2,500 | Subtopic; links to pillar |
| Pillar / cornerstone | 2,000–3,500+ | Comprehensive; cluster hub; 6–12 sections |
| Competitive keywords | 1,800–2,500 | Page-one SEO posts avg ~2,400 words |
Intent-based (Google 2025): Validate 1,200–2,000; Explore 2,000–3,500; Compare 600–1,200; Do 900–1,500; Know 300–800. Informational ~40% longer than transactional.
Avoid: Under 300 words (thin); over 7,000 (often underperforms due to reduced focus).
Article content rests on four inputs. See article-page-generator for full workflow.
| Input | Purpose |
|---|---|
| Product | Connection, features, CTA placement |
| Keywords | Target keyword, primary/secondary |
| Article intent | Informational, commercial, transactional |
| Competitor articles | Structure to adopt, content gaps, length target |
Information gain = net new information a page provides beyond what exists in top-ranking results. Google evaluates unique value, not comprehensiveness. Content density (unique entities, data points, insights per 100 words) matters more than word count. Skyscraper Technique (longer = better) no longer differentiates; AI made comprehensiveness cheap.
Four sources of information gain:
Avoid consensus content: Restating common facts across top 10 results = zero information gain. Audit SERP before writing; list the "consensus layer"; identify gaps (unanswered questions, outdated data, underserved segments). Lead with what is new; structure answer-first.
Density check: Count unique data points, original insights, specific claims. If ratio of new information to word count is low, cut filler. High-density content (800-1,500 words with 3+ original points) often outperforms long rehashed guides.
Choose one; place after intro. Content with these elements tends to be cited more frequently by AI engines.
| Format | Spec |
|---|---|
| TL;DR | 50–100 word bold summary paragraph |
| Key Takeaways | 5–7 bullet points |
See generative-engine-optimization for full GEO strategy.
Length: 40–120 words; 2–3 paragraphs. Readers decide in ~8 seconds; hook must work instantly.
| Element | Guideline |
|---|---|
| Hook | First 1–2 sentences: pain point, stat, or question; curiosity gap; specific data or contrarian fact |
| Primary keyword | In first 100 words |
| Expectations | Set what reader will learn |
Hook types: "You're doing X wrong"; "97% of Y…"; bold question; challenge assumption. Well-crafted hooks boost CTR 30–50%.
| Element | Guideline |
|---|---|
| QAE pattern | Question (H2) → Answer (2 sentences) → Evidence (data, examples, lists) |
| Answer-first | Direct answer in first 40–60 words after each H2 |
| Answer blocks | 100–200 words per section; direct answer + context + evidence |
| Paragraph length | 40–80 words; 2–4 sentences; avoid walls of text |
| Break long blocks | Lists, H3s, images, callout boxes every 2–3 paragraphs |
| Scannability | Front-load key info (F-pattern); bold key phrases; one idea per paragraph |
Long-form (1,000+ words): Place engagement hooks every 500–600 words; mix 40–50% explanatory text, 20–25% examples, 10–15% data, 5–10% visuals.
Summary + CTA: newsletter signup, related content, product (link to product/feature when relevant). Product-linked content ties to product naturally.
Articles should tie to the product (problem it solves, features, use cases). Avoid purely generic content. Link to product/feature pages naturally in conclusion or when context fits.
Apply copywriting frameworks to article structure. See copywriting for full PAS, AIDA, BAB.
| Framework | Article use |
|---|---|
| AIDA | Intro (Attention); body (Interest, Desire); conclusion (Action/CTA) |
| PAS | How-to guides: Problem in intro; Agitation in body; Solution throughout |
| BAB | Case studies, transformation: Before → After → Bridge |
Choose by audience: AIDA for ready-to-buy; PAS for pain-driven; BAB for transformation seekers.
See copywriting for headline formulas (How to, Number, Problem→Solution). For article titles specifically:
| Scenario | Practice |
|---|---|
| Data or statistics | Cite inline (e.g. "According to Source, 72% of…") or in References section |
| Expert quotes | Attribute; link to source |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs [1], [2] for academic-style |
See eeat-signals for E-E-A-T, author bio, citations, YMYL.
| Element | Guideline |
|---|---|
| Readability | Grade 8–10 (Flesch-Kincaid); short sentences, clear language |
| Depth | Match type; comprehensive coverage over padding |
| Originality | Unique angle, data, examples; avoid thin or rehashed content |
| Information gain | What does this add that top 10 results don't? Counter-narrative, fresh data, SME quote, or proprietary insight |
| E-E-A-T | Author bio, citations, expert quotes — see eeat-signals |
When auditing or optimizing article content:
| Dimension | Check |
|---|---|
| Hook | Intro opens with pain point, stat, or question? |
| Keyword in first 100 words | Primary keyword present? |
| QAE pattern | H2s as questions? Answer-first (40–60 words) in each section? |
| Word count | Matches type? (300–600 news, 1,000–2,500 cluster, 2,500+ pillar) |
| Paragraph length | 40–80 words per paragraph? No walls of text? |
| Product connection | Ties to product? Natural links to features/pricing? |
| CTA | Placement (conclusion, mid-article); clarity; product link |
| References | Data/stats cited? Reference section for 5+ citations? |
| Gaps | What do top-ranking articles cover that this misses? |
| Information gain | At least one of: counter-narrative, fresh data, SME perspective, proprietary data? Or consensus rehash? |
See competitor-research for competitor analysis; article-page-generator for page structure and metadata.
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. See eeat-signals for E-E-A-T and AI content guidance.
anthropics/skills180kUse this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating new PDFs, filling PDF forms, encrypting/decrypting PDFs, extracting images, and OCR on scanned PDFs to make them searchable. If the user mentions a .pdf file or asks to produce one, use this skill.
Docs & office
anthropics/skills180kAfter you give a substantive answer or draft that the user may act on — advice or recommendations, drafted artifacts such as goals, plans, pitches, proposals, or emails, estimates or projections, analysis or interpretation of data, factual claims they may rely on, or a multi-step argument — invoke this skill BEFORE finalizing your reply and then, if it applies, append 2-3 short follow-up questions, each tied to something specific in what you just produced, that help the user check key facts, probe the reasoning or assumptions, and notice missing context. Do this at most once per conversation. Skip it when the user asked a trivial how-to or simple lookup, wants a purely educational explanation, asked you only to format, convert, or assemble a file from content they provided, is writing code they will run, is doing creative writing or casual chat, or already asked you to double-check, cite, or review — the skill file explains these boundaries and the exact output format.
Docs & office
anthropics/skills180kGuide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.
Docs & office
anthropics/skills180kUse this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx or .dotx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.
Docs & office
anthropics/skills180kUse this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even if the extracted content will be used elsewhere, like in an email or summary); editing, modifying, or updating existing presentations; combining or splitting slide files; working with templates (.potx), layouts, speaker notes, or comments. Trigger whenever the user mentions "deck," "slides," "presentation," or references a .pptx or .potx filename, regardless of what they plan to do with the content afterward. If a .pptx or .potx file needs to be opened, created, or touched, use this skill.
Docs & office
anthropics/skills180kCreate beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations.
Docs & office