When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
Send this to Claude Code, Codex or Cursor. The agent checks the Skill for safety first and installs it only after you confirm.
读取 https://funcoding.ai/skills/kostja94/marketing-skills/entity-seo/install.md ，按里面的步骤帮我安装这个 Skill。
Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
An entity is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have:
| Attribute | Meaning |
|---|---|
| Unique identity | "Apple Inc." ≠ "apple (fruit)" despite same word |
| Attributes | Founding date, location, industry |
| Relationships | Connections to other entities (e.g. Apple Inc. → Steve Jobs, iPhone) |
Entity SEO = optimizing so search engines can identify, categorize, and connect your brand/product/author within the knowledge graph. Keywords are ambiguous; entities maintain consistent meaning across contexts.
| Practice | Purpose |
|---|---|
| Clear brand/product name | Consistent naming; avoid confusion with similar entities |
| Author identity | Person schema; author bio; link to author page |
| Organization identity | Organization schema site-wide; logo, sameAs |
| Citable paragraphs | Each block understandable on its own; supports AI extraction |
| Consistency | Same name, description, logo across website, social, directories |
@id, name, url; add logo, sameAs (social, Wikidata)description, address, contactPoint; use most specific type (LocalBusiness, SoftwareApplication, etc.) when applicable@id: Use stable URL (e.g. https://example.com/#organization) for entity linking across pages. Link Organization ↔ WebSite on homepage for sitelinks searchbox.
name, url; affiliation (Organization); sameAs (LinkedIn, Twitter)https://example.com/author/jane/#personSee schema-markup for full VideoObject, Article, Product, etc.; Organization and Person are core for entity SEO.
| Feature | Description | Obtainability |
|---|---|---|
| Knowledge Panel | Entity info (brand, person, place) in SERP | WikiData, partnerships; most sites cannot directly obtain |
| Knowledge Card | Top-of-SERP semantic answer | Same as Knowledge Panel |
Actions (limited control):
See serp-features for Knowledge Panel in SERP context; multi-domain-brand-seo for Hub-Spoke entity consistency.
When using multiple domains (Hub-Spoke):
See multi-domain-brand-seo for full strategy.
Entity signals strengthen GEO citation:
See generative-engine-optimization for full GEO strategy.
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AI & agents
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AI & agents
anthropics/skills180kStop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.
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