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seo-monitoring

When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.

数据库与数据1kskills/analytics/seo/seo-monitoring/SKILL.md

Install

Send this to Claude Code, Codex or Cursor. The agent checks the Skill for safety first and installs it only after you confirm.

读取 https://funcoding.ai/skills/kostja94/marketing-skills/seo-monitoring/install.md ，按里面的步骤帮我安装这个 Skill。

SKILL.md

Analytics: SEO Monitoring

Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • Core metrics: Indexing, traffic, keywords, backlinks
  • Benchmark: Natural traffic baseline; trend comparison
  • Article database: Per-article performance tracking
  • Tool selection: GA4, GSC, SEO tools, analytics platforms
  • Traffic diversification: Healthy source mix
  • Penalty recovery: Algorithm impact, fix workflow
  • Work documents: Monthly records, responsibility tracking

Four Core Metrics

1. Indexing

MetricPurposeData Source
Pages indexed / not indexedCoverage; early focus: all target pages indexedGSC, site: command, SEO tools
Keyword count per pageMore keywords = more potential trafficSEO tools
Index coverageTarget pages indexed; functional pages findableGSC, site: command

Early priority: Ensure all pages that need to rank are indexed.

2. Traffic

MetricPurposeData Source
Total trafficGrowth; keyword relevance (irrelevant traffic has little value)GA4, SEO tools
Subdirectory trafficPer-section performance; concentration vs dispersionSEO tools, GA4
Competitive comparisonOrganic, keyword traffic, total clicks vs competitorsSEO tools
Organic by page / countryGranular breakdownGA4, GSC

3. Keywords

MetricPurposeData Source
Rank changesTarget keyword movementGSC, SEO tools
Keyword countNew gains / losses per pageSEO tools, GSC
MetricPurposeData Source
Referring domains vs backlinksRatio; directory links can be high volume but low valueSEO tools
Backlink qualityDo links drive traffic? Low ROI = deprioritizeSEO tools, GA4 (referral)

Natural Traffic Benchmark

Location: GA4 > Reports > Acquisition > Traffic acquisition

  1. Review organic traffic trend
  2. Record baseline (e.g., monthly total)
  3. Compare periodically to detect growth or decline

Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).

Article Database

Track per-article performance to find high/low patterns:

FieldUse
URL, publish date, target keywordsContent metadata
Index status, rank, traffic, backlinksPerformance
vs benchmark or competitorsContext

Use to guide topic selection, optimization, and resource allocation.

Tool Selection

Tool examples are illustrative; no endorsement implied.

UseTools
Precise attributionGA4, GSC, Bing Webmaster, Yandex Webmaster
Visit analyticsAnalytics platforms (e.g. Umami, Plausible)
Third-party estimatesSEO tools
SEO dataSEO tools

Attribution config:

  • User ID: Cross-device, cross-session identification; send to GA4
  • GSC API: Index, clicks, impressions, coverage for automation, dashboards

Choose by privacy, cost, and team workflow.

Traffic Diversification

PrincipleGuideline
Search shareKeep organic search below ~75% of total
HealthHigher direct + referral share = healthier
Brand sitesDiversified traffic is common for strong brands
Non-brandPossible without brand (e.g., tool sites)
ReputationSite/brand reputation matters; Google assessors evaluate it
EngagementContent, email, social, free tools drive return visits

Penalty Recovery

StepAction
IdentifyWhich algorithm update caused the impact
AnalyzeSite issues; draft fix plan
Assess costDecide if fixes are worth it; sometimes abandoning is best
ExecuteImplement changes; wait at least 3 months until next major update
ParallelUse other channels for quality traffic; improve engagement data for Google
Data windowGoogle typically uses ~6 months of data for site quality
RecoveryOutcome is uncertain; do what you can, then wait

Monitoring Metrics Table

Traffic

MetricSourceNotes
Total sessionsGA4
Channel shareGA4
Channel absoluteGA4
Country % and absoluteGA4
Top pagesSEO toolsCompare with competitors
Key page trafficGA4Define "key pages" first

Engagement

MetricSourceNotes
Pages per sessionGA4Use GA for own site; third-party for competitors
Avg session durationGA4
Bounce rateGA4
MetricSourceNotes
Domain authoritySEO tools
Backlinks, referring domainsSEO tools
Top referring domains by authoritySEO tools
Important linksManual logTrack loss
Link graphSEO toolsHealth check
New quality links (self + competitors)SEO toolsOutreach
Indexed pagesSEO toolsHigh-authority pages; internal linking
Outbound domainsSEO toolsPartnership opportunities

Keywords

MetricSourceNotes
Keyword countSEO toolsHow many keywords rank

Content Output

MetricSourceNotes
Articles publishedManualWeekly count
Published vs indexedGSCNew content indexing
New page trafficGA4Fresh content performance

Monthly Record Template

CategoryMetricSourceNotesMonth 1Month 2
TrafficTotal sessionsGA4
TrafficChannel shareGA4
EngagementPages per sessionGA4
BacklinksReferring domainsSEO tools
ContentArticles publishedManual

Adjust rows as needed.

Work Document Management

  • Structure: Metrics, sources, notes, monthly values
  • Benefits: Regular review, month-over-month trends, clear ownership
  • Format: Spreadsheet or doc; assign owners per metric

Output Format

  • Core metrics summary (indexing, traffic, keywords, backlinks)
  • Benchmark and trend
  • Article database structure (if applicable)
  • Tool recommendations
  • Monitoring table (customized)
  • Action items and owners
  • traffic-analysis: Traffic sources, attribution, diversification
  • analytics-tracking: GA4, events, CTA attribution, User ID
  • google-search-console: GSC reports, indexing, API
  • ai-traffic-tracking: AI search traffic
  • backlink-analysis: Backlink audit, toxic links
  • indexing: Fix indexing issues

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